Early in my career in international affairs I made an appointment
to meet a government official in a West African country. I had no problem arranging the meeting over
the telephone, and a few minutes before the agreed time I arrived, presented my
business card and was shown where to sit. After waiting thirty minutes, I left. Looking back on that incident still makes me
feel uneasy.
How could I have been so rude?
The answer is both simple and complex.
The simple part is that I was young, impatient and
inexperienced. The more complex
interpretation of my behavior can be summed up by the aphorism “what’s bred in
the bone will out”. Like most North Americans, I’m hard wired to react the way
I did. (I’m sure there are gender issues lurking in there somewhere as
well.) My sense of time and the manner
in which I interact with it forms part of my cultural heritage. Time sense is an integral part of everyone’s
cultural heritage.
Anthropologist Edward T. Hall put it very well in his
excellent book The Dance of Life: The
Other Dimension of Time (Anchor
Books, 1984) when he wrote that people
are both tied together and isolated by “…invisible threads of rhythm and hidden
walls of time”
For the people of Africa and many parts of Asia, along with
most of the rest of the developing world, time is like a river. It flows continuously and one’s family,
friends and colleagues are all part of the stream. Life is about going with the
flow and taking things as they come.
There is always time for family and friends who may be in
need—regardless of whether seeing to them impinges on work schedules or other
commitments. People who experience time
in this way are called polychromic.
For North Americans, and Northern Europeans, time is like a firefly
caught in a bottle—it attracts and holds our attention. It can be studied, chopped up, reassembled
and reorganized. It is a tradable good:
we can earn it, save it consume it and waste it. Our friends, family and
colleagues are all subject to the vagaries of our penchant for managing this
scarce commodity. People who experience time in this way are called monochronic.
Being polychromic or monochromic about time represents only
one facet of a complex part of ourselves and our societies. In most cultures
there are dozens of other factors shaping the way in which people relate to
time.
In some countries, non-payment of wages—particularly to
public servants—remains an all too common reason for the late arrival or
non-appearance of officials. They’re not in their offices because they may be
working at their other job—the one that allows them to pay the bills and put
food on the table. The African and Asian commitment to the family, usually to
an extended family—one of among many family and social obligations that in
North America have evolved away from a collectivist approach toward a more
individual concept— is another mediating factor that, if misunderstood by a
visitor, can lead to frustration and a negative assessment about how non western
cultures manage time.
It is more than just a little ironic that in preparing this
blog post I am to a large extent limited by the language and concepts of my
essentially monochronic self. In talking
about how Africans and Asians manage their time I am putting a North American
time obsessed frame around their reality.
On the other hand, it’s often said that gaining an awareness of a
problem can in some cases represent the first step in understanding it. And
although it’s always advisable to approach the resolution of cross cultural
differences carefully and with tact, in the case of time sense, recognizing or
identifying the differences between you and your hosts can be a very big step
in the right direction.
Among the most common strategies for recognizing that one’s
sense of time may not be like that of a colleague or friend is to ask whether
the appointment just made should be interpreted using , for example, ‘African
Time’,’ American Time,’ ‘Canadian Time’ or ‘Indian Time.’ It’s an approach that
when used with people with whom one is comfortable, instantly communicates a
mutual awareness of the fact that the people involved view time differently and
should, therefore, build-in accommodations.